Wednesdays July 10 through September 11, 2019 6:30 p.m. - 8:30 p.m.

This is a hybrid course which meets partially online and face-to-face.

The online portion of the course will be delivered via Zoom.

Face-to-Face meetings are held at The Edge offices.
975 Cobb Place Blvd., Suite 101
Kennesaw, GA 30144

  • 1

    Pitch Perfect

    • Pitch Perfect Entry Form
    • Pitch Perfect Pitch Competition 2019
    • Pitch Competition Guidelines 2019
  • 2

    Financial Documents

    • FastTrac Run KC Example
    • Resources for Business
    • SB Toolkit Selecting Structure Guide
    • 3 Sales Projections Methods
  • 3

    Business Interviews

    • 10 Interviews for 7 Days
  • 4

    Patents, Trademarks, Copyright

    • US Patent Primer
    • Course Lecture PowerPoint
    • Background on US Trademark Law
  • 5

    Plan For Profit Final Presentations

    • 2-Page Summary
    • Final PowerPoint Presentation
  • 6

    Final Pitch Perfect Competition Documents - October 2, 2019

    • Upload Your Final Business Plan
    • Upload Your Final PowerPoint Presentation

Compete for Cash Prizes in the Business Plan Pitch Competition!

1st Prize - $500
2nd Prize - $250
3rd Prize - $100

Attend all classes & complete all assignments to enter

The 10-Week Plan for Profit Schedule

Compete for Cash Prizes and Create Your Business Plan

Week Date Topic Location Instructor(s)
1 July 10 Ideate
Module 2:  Business Model Design 
F2F Edge Offices 6:30 - 8:30 p.m.
Dr. Cindy Milligan

2 July 17 Position
Module 1:  Market Research
Module 3: Pricing Strategy
Online via Zoom 6:30 - 8:30 p.m. Steven Yates
3 July 24 Position
Module 4:  Legal Strategy
Module 5:  Business Exits
Online via Zoom
6:30 - 8:30 p.m.
Lisa LaDay-Davis
4 July 31 Commit
Module 1:  Reaching the Market
Module 2: Distribution & Sales
F2F Edge Offices 6:30 - 8:30 p.m. Steven Yates 
Aug 7 Position
Scheduling Issue Substitute Digital Marketing with Video
F2F Edge Offices 6:30 -8:30 p.m. Dr. Cindy Milligan
6 Aug 14 Commit
Module 3:  Financial Management Cycle
Module 4: Sales Projection
Module 5:  Cost Projections
F2F Edge Offices 6:00 - 9:00 p.m. Don Spears
7 Aug 21 Commit
Module 6: IP
Module 7:  Laws
Module 8:  Regs
Patents, Trademarks & Copyright
Online via Zoom 6:30 - 8:30 p.m. Steve Wigmore
8 Aug 28 Refine
Module 2:  Your Cash Needs
Module 3:  Refining Assumptions, Seeking Funding
Module 4:  Putting Together a Business Plan
F2F Edge Offices 6:00 - 9:00 p.m. Don Spears
9 Sep 4 Launch
Module 1:  Launch
Module 2:  Leading the Organization
Module 3:  Culture

Module 4:  Measuring & Financial Results
Moduel 5:  Process Optimization

Preparing to Pitch Your Business Plan

F2F Edge Offices 6:00 - 9:00 p.m. Don Spears

Carla & Lindsey Latimer
10  Sep 11 Business Plan Presentations

F2F Edge Offices 6:00 - 9:00 p.m. Plan For Profit Instructors

Oct 2 Pitch Competition Edge Offices 6:00 - 9:00 p.m. Panel of Profesional Judges

F2F denotes Face-to-Face class. 

The above schedule for classes and instructors within the Plan for Profit curriculum are subject to change. All registered participants will be notified as soon as possible with any updates. 

Click here for a downloadable PDF of the schedule  Updated_Plan_for_Profit_Course_Schedule_8_Aug_2019.docx

In order to compete for cash prizes, students must attend all classes and complete all assignments. 

Meet Your Instructors

Dr. Cindy Milligan

Dean, Academies of The Edge

Director, The Edge Women's Business Center

Dr. Cindy Milligan

Dr. Cindy Milligan is an executive coach, communication and media consultant for programs in voice, speech, communication, leadership and emotional intelligence. Her coaching work is informed by more than 27 years of experience in television and radio broadcasting leadership both in front of and behind the camera. She has produced and directed promotional and educational video projects as well as developed and led design thinking workshops for Delta Airlines, Bristol Myers Squibb, Multitek Digital Communications and the Mandela Washington Fellowship Program for Young African Leaders.
Steve Yates


Steve Yates

His expertise lies in both business-to-consumer and business-to-business arenas with more than 20 years of marketing experience working with clients such as the US military, universities, and the private sector.

Mr. Yates enjoys helping small and medium sized businesses market their products and services domestically and abroad. His areas of expertise include marketing, import/export and professional services arena.

As a former Board of Directors member for the Cobb Community Collaborative, he was the Vice Chair for Membership and former past chair of the Planning and Evaluation Committee which oversaw Cobb County's grant review process. Steven is a veteran of Desert Shield/Desert Storm and life-time member of the U.S. Air Force Air Demonstration Squadron Thunderbirds.

Steven has two daughters, JaNia (20) and and Brooklynn (16) with his spouse, Nicol of 27 years. He studied Engineering at Michigan State University and holds an MBA in Human Resource Management and a BS in Business Administration from the University of Phoenix.

For over 13 years Steven has supported multiple entrepreneurial development affiliates and micro-business development organizations. He is a Master trainer for NxLevel Business curricula, Going Green training and The Guided Business Plan modules.
Don  Spears


Don Spears

Don began his career as a cost accountant at a manufacturing company, and followed that with experience as a company Controller, CFO, VP Finance, commercial bank lender, and auditor. He is now a Division Accounting Manager with Airgas USA, LLC., an Air Liquide Company.

Don has a Bachelors degree in Business/Accounting from Auburn University and a Masters of Accounting from Samford University. He holds the CMA, CIA and CFM professional certifications.

He is a board member and former president of the Atlanta Chapter of the Institute of Management Accountants. Don also teaches accounting at Chattahoochee Technical College, teaches in the entrepreneurial program at The Edge, and consults with small business owners on finance, accounting, operations, inventory control, and general management.
Lisa Laday-Davis

CPA, Facilitator

Lisa Laday-Davis

Founder, Kennesaw CPA Owner of an independent CPA and insurance brokerage service firm specializing in accounting, insurance and risk management for small businesses, nonprofits and Public Entities.
Steven Wigmore

Attorney & Facilitator

Steven Wigmore

In his law practice, Steve supports a wide range of patent and trademark clients: from entrepreneurs to large Fortune 100 Companies. Steve counsels start-up companies as well as individual inventors on how to build their intellectual property portfolios. He also advises clients on how to maintain and enforce mature portfolios. Steve serves both American and International (non-U.S.) clients seeking to protect their innovations and ideas in the United States.

One of his unique background traits is: Steve was a former Utility Patent Examiner with the United States Patent & Trademark Office (USPTO) for several years. This background gives Steve unique insight on how to secure patent protection for his client’s inventions.

Steve helps companies and individual inventors secure patents from the U.S. Patent & Trademark Office and other Patent Offices throughout the World. Steve has also prosecuted several trademark applications successfully to registration.

Other Instructors & Guest Speakers
Will Contribute to this Course

What's Covered in the Plan for Profit Course

Learn how to write an effective and purposeful business and how to pitch your plan to potential investors or funders.

  • Ideate - Get started making your idea a reality.

  • Position - Position your idea in the marketplace, understand your customers and solidify your business model.

  • Commit - Commit to reaching your market , making a sale and protecting your business.

  • Refine -Refine your strategy before you launch and make sure your finances are in order.

  • Launch - Plan for launching, leading and growing your business.

Need-Based Scholarships Available

If you need financial assistance to attend the Plan For Profit class, apply for one of our need-based scholarships.

Apply for a Scholarship Now!

Special Scholarships Available

Find out if you qualify for one of our special scholarship programs!

  • Are you a verteran?

    If you're a veteran, thank you for your service!

    Let us help you get your business started with the Plan for Profit class.

    Please contact us regarding your service and the benefits you can receive to take the Plan For Profit course.

  • Are you a resident of Kennesaw?

    If you're a resident of the city of Kennesaw, we have a special program for Kennesaw residents.

    Vouchers are available.
    Please email for instructions on how to obtain a voucher for the class if you're a resident of the City of Kennesaw.

  • Are you starting a business in Kennesaw?

    If you're starting a business in the City of Kennesaw, we have a special program for you.

    Vouchers are available.
    Please email for instructions on how to obtain a voucher for the class if you're starting a business within the City of Kennesaw.

Let us help you write your Business Plan

Join this course and learn all the details you need to put together an effective business plan

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